29 Sep 2011: MasterCard Priceless London Launch, Covent Garden

A giant ‘pop-up’ London was created under cover of night in Covent Garden's central plaza

Build: a giant rostra map of London, with 3D river walkway and scaled models of London's iconic buildings

Framed with a neon MasterCard Priceless sign revealed by Girls Aloud, Giles Deacon and award-winning actress Sheridan Smith

Media photo call: generated across the board coverage through press and broadcast media